CamperKing

Established in 2010, CamperKing has grown into the UK’s largest VW campervan converter, turning VW Transporter vans into luxury campervans built for family holidays and adventure. 

Overview

CamperKing sought proactive support from GJ Associates to gain real-time financial insights beyond retrospective accounting. We recommended a tailored management accounts pack, empowering their ambitious growth plans with sharper insights for smarter decisions.

Our contributions:

• Collaborate and assist the in-house bookkeeping team. 
• Provide access to real-time financial information. 
• Assist in creating an annual plan (budgets and forecasts). 
• Facilitate strategic planning for the upcoming fiscal periods. 
• Act as a sounding board offering support and guidance. 
• Support with corporation tax, payroll and director’s personal tax. 
• Aid the auditing process for smooth and comprehensive evaluations. 

Context & Challenge

Background

CamperKing wanted a proactive accounting partnership for a more engaged financial collaboration.

The problem – the why?

Key problems were: 

• Rapid growth led to cash flow issues and the need for real-time information to manage effectively. 
• Required back-office support to align key business functions with their expansion. 
• Sought bank financing to support their growth trajectory. 
• Embracing a change in management and undergoing restructuring for future growth. 

Project goals

CamperKing key goals were: 

• Generate better management information. 
• Forecast and plan effectively to manage cash flow. 
• Real-time accounts and support to aid recruitment. 
• Secure bank financing to support and sustain growth initiatives. 
• Restructure to streamline operations and embrace the change in management. 

Process & Insights

During the ‘getting to know you’ process, the following points were identified: 

• Due to expansion and a growing team, directors needed better profitability and cash flow insight. 
• A need for monthly management accounts to track profit, run rates, and sales patterns. 
• An annual plan was crucial for growth planning, decision-making, and measuring success. 
• The client aimed to establish Key Performance Indicators (KPIs) for evaluating performance. 
• Promptly tracking and provisioning for corporate and personal tax liabilities were top priorities. 

Solutions

Our team, led by a director, collaborated closely with the Director of CamperKing to evaluate accountancy solutions to the problems. This resulted in GJ Associates managing a project covering: 

• Collaborating with the in-house bookkeeping team to offer support. 
• Creating annual budgets and forecasts, providing a strategic plan for the upcoming fiscal periods. 
• Delivering monthly management account packs for informed decision-making. 
• Holding regular meetings with management to analyse accounts and make strategic decisions. 
• Functioning as an outsourced Financial Director, providing guidance and acting as a sounding board. 
• Supplying financial reports to the bank and engaging with management to assess performance and set expectations. 
• Managing financial aspects such as accounts, corporation tax, payroll, and directors’ personal tax. 
• Offering advice on restructuring for an efficient group structure. 
• Aid the auditing process for smooth and comprehensive evaluations. 

CamperKing results

Partnering with CamperKing for over a decade, our role has been pivotal in their rapid growth. Providing crucial management accounts, we’ve empowered their decision-making with timely insights, significantly accelerating their recent expansion.  

As a trusted sounding board, we’ve offered vital guidance, ensuring sound financial strategies aligned with their ambitious growth plans. Our collaborative efforts have been instrumental in driving CamperKing’s success story.